USIndoor DIRECT!

“Saving time and money on your printing and creative needs . . .”

I. NEED AND OPPORTUNITY

 

There are non-competing indoor soccer facilities across the country, all sharing the following:

 

l      Same demographic audience

l      Common seasons

l      The search for more cost efficient ways to advertise their:

l      Facility                        

l      Leagues

l      Parties

l      Camps

l      Special Events

 

 

II. GOALS AND OBJECTIVES: To develop a dynamic marketing program that allows the facilities to:

 

l      Develop materials with more impact.

l      Learn new marketing techniques.

l      Be consistent in marketing approach.

l      Save time and money on advertising.

 

III. USES

 

•  Develop materials as templates for a variety of purposes.

 

•  Print the materials in groups, creating significant savings for participants.

 

•  Allow for the flexibility to customize promotions for participants.

 

•  Create a very professional, high impact marketing program. 

 

•  Set up an ongoing marketing initiative for participating members.

 

•  Add new elements to the program over time.

 

 

IV. MATERIALS

•  Facility Brochures •  Direct Mail •  Camp Announcements •  HTML email Messages •  Invitations •  Pocket Folders •  Post Cards

•  Greeting Cards •  Newsletters •  Calendars •  Plastic Bags •  Magnets •  Slicks •  Yellow/Red Cards

V. EXAMPLES

 

a. Brochures: 1,000 Total Quantity

10 Members, 5,000 Color brochures each

 

Go it Alone ART                 $2,500 PRINTING      $1,000 TOTAL            $3,500 UNIT               $       0.70

USIndoor Direct ART                 $   400 PRINTING      $   722 TOTAL            $1,122 UNIT               $      0.22

 

b. Brochures: 150,000 Total Quantity

20 Members, 7,500 color brochures each

 

Go it Alone ART                 $2,500 PRINTING      $1,350 TOTAL            $3,850 UNIT               $        0.51

USIndoor Direct ART                 $   375 PRINTING      $1,200 TOTAL            $1,575 UNIT               $       0.21

 

c. Post Cards: 100,000 Total Quantity

20 Members, 5,000 color post cards each

 

 

 

BIG Savings!