E-Insider, April 2013

EMailUSInsider.jpgFacility Members on our Website and Social Media
Las Vegas Sports Park, Boulder Indoor Soccer, Clark County Indoor Soccer Center, Greensboro Sportsplex, KEVA Sports Center, Kingdom Sports, Longevity Sports Center, Longmont Indoor Soccer, City of Round Rock (TX), Soccer City, Soccer Sportsplex, Spooky Nook Sports, Sportsplex of Halfmoon, Total Sports Experience

Corporate Members on our Website and Social Media
American Consumer Shows, FunBallz Fun Center, Parisi Speed School, Pinnacle Indoor Sports, National Indoor Championship, SoccerTots, The Sports Facilities Advisory, UBU Sports, UltraBaseSystems

HAVE YOU BEEN FEATURED IN LOCAL NEWS OR HAVE AN EVENT YOU'D LIKE TO PROMOTE?  Get featured on Facebook, USIndoor.com, GO Indoor, GOAL Online ... Contact USIndoor Today (michael@usindoor.com)!

Other online happenings--Just this past month:

* Members-Only Benefits (login required)
9: New entries to Members-Only Archives* Posted: Score4 and Play4 Survey Results
Distributed: 2013 Industry Survey Published: GO Indoor*, Spring 2013 Issue

The Virtual World

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FACEBOOK: Facebook is rolling out another update.  The tweak shuffles where items appear on the timeline for more consistency.  Users can now also “reply” to a specific post and have the reply appear under that post rather than chronologically within the comments.

Twitter-bird13-1.png TWITTER: Companies and advertisers are trying to get everyone in the same conversation on Twitter by using “hashtags” for specific events and products.  According to MarketingLand.com, 50% of this year’s Super Bowl commercials marketed a hashtag related to the advertised product.  By comparison, Facebook pages were mentioned in only 8% of ads.

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LINKEDIN: Engagement is getting a little easier on LinkedIn.  Soon, account-holders will be notified whenever one of their personal or business connections “mentions” them.  Similar features have long been available on Twitter and Facebook.

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FACILITY OPERATORS CONFERENCE & TRADESHOW: USIndoor will be online at the Conference, tweeting under the hashtag #USIndoor and posting photos on Facebook.  Also, join us at the event for our roundtable session entitled, “Social Media: Trends & Best Practices,” aimed at improving facility outreach and customer engagement.  See you there!

If you don’t know what people are saying about you on the social media channels, email michael@usindoor.com with your facility name. We’ll send you your digital scores.


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Our Latest Score4 Results

Take this Month's Survey!
  • Social Media: 95% of respondents are on Facebook, and 57.5% are on Twitter.  A third are on LinkedIn and YouTube.  Only a few use Flickr, Pinterest, Foursquare or Yelp.
  • Frequency: All respondents who post do so at least a few times each month.  About 35% post several times per week.  Nearly a quarter post once a day or more.
  • Subject Matter: Special events and promotional discounts accounted for most posts, followed by photos and videos.  Other mentions were schedules, tournaments, camps, current events, weather alerts, cancelations, contests, and scores.
  • USIndoor/CISA: USIndoor and the CISA post several times weekly on Facebook and Twitter and host private facility member, referee and startup forums on LinkedIn.  Read all about members in the news and USIndoor events, and learn about what the public media is saying in articles and videos about indoor soccer, the general industry and more.

Calendar of Events

USIndoor.com attracts thousands of new visitors every month looking for local facilities and events. Submit your tournaments, events, and facility information to pr@usindoor.com, and get the news you want in front of your customers. Also, check out your customized USIndoor Microsite!

Connect with US!

Twitter at @USIndoor
Facebook at Facebook.com/USIndoor, Facebook.com/CanadaIndoor, and Facebook.com/USIndoorSoccer
LinkedIn Private Forums for Facility Operators, Referees, and Startups and Expanding Facilities.

Join us May 14-16 at the 13th Annual Facility Operators Conference and Tradeshow in Las Vegas!

Michael Horn
Electronic Media Manager
michael@usindoor.com

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