|2/2||Resources & Members-Only|
|2/9||Connecting through Forums|
|2/15||Tournaments & Calendar|
|3/17||Forms & Templates|
Wednesday, January 26, 2011 (VIRGINIA BEACH, VA)--A new name, a new magazine, a new logo and now a new USIndoor.com completes the makeover of the United States Indoor Sports Association. One and one-half years in the making, the changes enforce USIndoor’s position as the industry leader and resource for soccer and multi-sport indoor recreational facility owners, operators, startups and providers.
Said USIndoor president, Don Shapero, “We had no idea what an effort it would be to achieve the outcomes we did, but now that it’s done, I think our members can be very proud.”
Those familiar with the old USIndoor.com will recall its dual roles for business and sport—a hybrid site that clearly emphasized indoor soccer. The new site clearly distinguishes the two. There’s USIndoor Sports (www.usindoor.com), dedicated to the trade organization, and USIndoor Soccer (www.usindoor.com/sport/soccer), where players, fans, coaches, referees, and tournament and league directors will find a home, too. The new structure also has a built-in ability to add more portals for other indoor sports, like volleyball, flag football and lacrosse, to better represent USIndoor members’ most popular programs.
The new USIndoor.com, thus, sports a new look and a functionality, especially suited to industry businesses and professionals. A few of the new features include a revamped resource library, interactive forums for facility operators, for startups and for industry providers, and a members-only area with industry articles, tools and survey data. Facility members will also enjoy a more robust facility directory, increasing exposure to patrons and sponsors and linking to individual microsites with customizable pictures, descriptions and links.
Foreseeably, the association’s reinvigorated mission may cause USIndoor’s 400+ membership to expand, attracting an influx of a new ideas and resources that will bring even greater benefit to the indoor sports industry. For the time being, however, according to Shapero, “The strategic shift will better serve existing members and provide new avenues and reasons for active engagement and success.”