USIndoor Taps STAAR Solutions for Sponsorship Sales
Service rolling out immediately to member organizations

VIRGINIA BEACH, VA (September 1, 2009)–USIndoor Sports is pleased to announce the hiring of STAAR Solutions, under the direction of Chris Moler, who becomes USIndoor's Sponsorship Director and who immediately imparts upon a multi-pronged strategic plan to raise sponsorship revenue for participating members.  Beginning on a first-come, first-served basis, the Oklahoma City-based STAAR Solutions will offer a full menu of services–from asset recognition and valuation, to package creation and collateral material development, to hiring, to sales activation.

“Prior to initiating any regional or national campaign, we must develop a foundation of participating members who are successful and can execute on the local level.  That’s why we are giving individual USIndoor members our top priority,” said Moler.  “Notwithstanding what’s heard on the street, this is an excellent time to prepare campaigns for the fall budget season.  There are dollars to be had.“

Don Shapero, USIndoor president, agreed, “All facility owners, whether private, non-profit or municipal, need sponsors for their long-term sustainability, and sponsors need us, too.  We all dream about it, many work at it, but most need additional support.  We are delighted, therefore, to offer members a proven service that USIndoor can wholly stand behind and expect results from.”

The ideal facility participant is not currently engaging in sponsorship sales or has only scratched the surface of its true potential.  Struggling facilities will also benefit from a realignment of their existing sales strategies.

Chris Moler has a long-standing background in recreational management and special event management and specializes in sports-based sponsorship.  He has been involved in the recreational industry for over 30 years, working for such organizations as the YMCA, American Red Cross, Oklahoma City Community College and Baptist Medical Center in Oklahoma and USIndoor members Plex Indoor Sports (Columbia, SC) and Renegade Sports Center (Panama City, FL).  Moler has a long tradition of successfully growing new programs with enriched corporate, government and community support.

“Recreational venues are very important to their communities, but facility managers must get beyond banners and web postings and seek more creative ways to meet their local sponsors’ needs,” added Moler.  “To be sure, sponsorships are not easy, and in order to compete for sponsorship dollars, our members must become better educated on the entire sponsorship process, including activation strategies that today’s sponsors demand.  Suffice it to say, we are prepared to help do just that, starting now, through education and one-on-one campaigns.”

For more information on this new sponsorship program contact Chris Moler directly at marketing@usindoor.com or (405) 749-1953.